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Book Blogging 101 - Contacting Publishers

Spawned from the Big Sis, Little Blog program, Book Blogging 101 was born. Do you have a question? Leave it in the comments section or email me parajunkee at gmail dot com

Q: Should I contact a publisher or just let them come to me?

A: Get off your butt...and talk to those people! How are they supposed to know you are there if you don't wave your hand and say "Hey! Hey! Look at me, I'm right here, aren't I cute? Don't I have a great blog? People actually like to read my reviews!"

It's like a dance. You stand in the corner, who is going to ask you to dance? Now imagine a dance with millions of dancers your chances get less and less and less. That is you in a world of book bloggers. The one standing in the corner is not going to get approached by publishers, authors, etc. It's the one going "Here I am" that gets the contacts.

Start small, meander over to forums that you know publisher's frequent. Forums set up to put publishers in touch with book bloggers. They have a few over at

You can also contact them directly from links on their sites. A lot of publishers have set areas for review request contacts. Use the links they give you and ALWAYS follow the directions that they state before you request a review copy. Most of the time put the title in the subject, include the ISBN number and your address, etc.

Don't sit there and wait for them to come to you. Get out there, make some contacts! What are you waiting for??

Q: Should I post what the publishers want me to post?

You've made that contact and now they are emailing you, right? Can you post this, can you feature that?

Discretion is always good. It is your blog, you run it how you see fit. So, feature what you want to feature.

What if I say no, will they stop contacting me?

Maybe. Really it is up to them, they might send you more if you say no once, but if you repeatedly refuse they will probably find another blog. But use your better judgement, if you think it is something your readers would want to know...publish it. I see nothing wrong with throwing up a book trailer for a publisher. That is what I'm here for. If the book is a genre/author/series I like, I have no qualms. Unknown author, sketchy look to it. Probably not going to do it.

Shameless book promotions? I don't know, you have to draw the line on that one. But once again, you are a book blog, if it looks like a book you would like to read, why not? If it looks like something your readers what to know it. You are there to INFORM, hot new release coming out...twitter party at 7pm...Hot author coming to New Orleans on it. Think of it like a press release, you are the media. If you think it is newsworthy carry the story.

Now about those contests.

Yes. They are hosting this contest through you. You should put up what they want you to put up. It is the price you pay for them hosting the contest on your blog. Details are the most important, you want to get those details correct.

I've actually had a rep come back and tell me to change how I worded things. I gladly did as she blog was just the conduit. As long as I think it is ok to go on my blog and represent me, I'm fine with the way they want something worded. If it comprimses anything about you though, I would think big on if it is worth doing a contest.

Nuff said. Any questions???  Anything to add...we want to hear it.


M McGriff said...

Though I'm a writer, I'm also a beauty/fashion blogger and how I got in contact with companies to review their products was a nice, professional email outlining who I was, what my blog was about and some reviews I have done already (along with links). I also listed my blog in directors that companies (or in the case publishers) would go to looking for reviews. Another good website to look into is HARO (Help a reporter out) where you can specifically ask for stories and/or books to review. The feedback is amazing on there!

Hope this helps!

Danielle @ Romance Book Junkies said...

Great topic once again.

ParaJunkee said...

Thanks M McGriff - I'll have to run over and check that out.

Anonymous said...

Even though I've contacted publishers in the past I still get nervous when writing an email. Does it sound professional enough? What will they ask in return? Will they like my review? These thoughts always run through my head but I've been lucky and have encountered some really nice people.

Stephanie G
Paranormal Haven

Cialina said...

Thank you so much! This is very helpful to newbie bloggers like me. ;)

Jessi E. (The Elliott Review) said...

As always, thanks so much for this! :)

Julie said...

Great advice! I love your honesty :)

Missie said...

Yup, I really should try to contact some publishers soon. Never have. I'm too CS, but I guess the worst they can say is no, or better yet, nothing at all. LOL

Another great post for BB101! You know how much I value these! Thanks.

Anonymous said...

Great post.
I'm interested in approaching publishers regarding e-books rather than print - any sugestions?

Jenny N. said...

Thanks for the post. It really motivated me to contact some of the Canadian publishers.

ParaJunkee said...

@bookdout - same way you would contact a regular publisher. Scour the epubs websites, look for contact numbers/emails etc., just send off an email introducing yourself and blog etc. Most of my eBook contacts have actually come direct from the authors, not the publishing houses. Because they are smaller presses, I don't know how much marketing dollars they have at their disposal. That is a good question...I'm going to have to look into that.

Missie said...

I know if I hold off contacting publishers just a little longer, they will notice me. LOL!


Thanks for this post!

Jennifer said...

I just had to write my first letter to a publisher and I was feeling...nervous. What did I do? I said to myself, "PJ MUST have written on this topic already" and came to BB101 to investigate. Voila! Email sent and fingers crossed. Thanks for all your help!

Jennifer @ The Bawdy Book Blog

Jenn said...

Guess that's what I'm going to spend the day doing.

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